Topics

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.”

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.