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It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday […]

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad,… Continued

On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie.

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?