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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

October 27th, 2015 by

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

2015 Agency Elite Awards: Reputation Management

October 27th, 2015 by

Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued

2015 Agency Elite Awards: Product Launch

October 27th, 2015 by

Winner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued

2015 Agency Elite Awards: Nonprofit/Association

October 27th, 2015 by

Winner: Coburn Communication—AARP: Boomers@50+ Initiative  As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued

2015 Agency Elite Awards: Integrated Communications

October 27th, 2015 by

Winner: Tanis Communications—Tiny Sensors Making a Huge Impact mCube is a maker of the world’s smallest MEMS (microelectromechanical systems) sensors that enable everyday objects and devices to measure, monitor and analyze motion and context in… Continued

2015 Agency Elite Awards: Digital/Social Media

October 27th, 2015 by

Winner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued

2015 Agency Elite Awards: Consumer Marketing

October 27th, 2015 by

Winner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued

2015 Agency Elite Awards: Content Marketing

October 27th, 2015 by

Winner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014 Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away… Continued

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued