In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
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2015 Agency Elite Awards: Reputation Management
October 27th, 2015 by Mark RenfreeCo-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued
2015 Agency Elite Awards: Product Launch
October 27th, 2015 by Mark RenfreeWinner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued
2015 Agency Elite Awards: Nonprofit/Association
October 27th, 2015 by Mark RenfreeWinner: Coburn Communication—AARP: Boomers@50+ Initiative As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued
2015 Agency Elite Awards: Integrated Communications
October 27th, 2015 by Mark RenfreeWinner: Tanis Communications—Tiny Sensors Making a Huge Impact mCube is a maker of the world’s smallest MEMS (microelectromechanical systems) sensors that enable everyday objects and devices to measure, monitor and analyze motion and context in… Continued
2015 Agency Elite Awards: Digital/Social Media
October 27th, 2015 by Mark RenfreeWinner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued
2015 Agency Elite Awards: Consumer Marketing
October 27th, 2015 by Mark RenfreeWinner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued
2015 Agency Elite Awards: Content Marketing
October 27th, 2015 by Mark RenfreeWinner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014 Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away… Continued
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued