Topics

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

Here are some thoughts to consider when starting a video project from scratch.

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.