To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
Topics
Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%
June 8th, 2015 by PRNEWSCompanies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.
How to Use Thought Leadership to Energize Your Brand
June 5th, 2015 by Ronn TorossianStanding out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
Social Media Icon Awards 2015: Best Marketing Campaign on Instagram
June 4th, 2015 by Mark RenfreeWinner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued
Social Media Icon Awards 2015: Promoted Tweet Campaign
June 4th, 2015 by Mark RenfreeWinner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued
Social Media Icon Awards 2015: Pinterest Communications
June 4th, 2015 by Mark RenfreeWinner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued
Social Media Icon Awards 2015: Best PR Campaign on Instagram
June 4th, 2015 by Mark RenfreeWinner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign… Continued
Social Media Icon Awards 2015: Best Marketing Campaign on Snapchat
June 4th, 2015 by Mark RenfreeWinner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to… Continued
Social Media Icon Awards 2015: Best Channel on YouTube
June 4th, 2015 by Mark RenfreeWinner: USANA Health Sciences Despite creating a library of content that was shared through the web and email over the years, USANA felt that it wasn’t getting the return it wanted from its video production… Continued
Social Media Icon Awards 2015: Best Promoted Post on Facebook
June 4th, 2015 by Mark RenfreeWinner: Deseret Digital Media—FamilyShare Network—”Love is not what you say. Love is what you do.” How do you get almost 30 million unique individuals to see a post? And more than 2.5 million to engage… Continued