Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
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A Peek Inside Southwest’s Social Response to Its Tech Glitch
October 14th, 2015 by Seth ArensteinSouthwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.
Live Streaming Your Way to PR Success
October 14th, 2015 by Katherine DobleThe ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.
Facebook Testing a Dedicated Video Feed That Could Challenge YouTube
October 13th, 2015 by Steve GoldsteinIn its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.”
5 Aspects of a Successful PR Measurement Plan
October 13th, 2015 by Mark RenfreeThe constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown
October 12th, 2015 by Steve GoldsteinIt’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.
The Advantages of a Midsize PR Agency
October 12th, 2015 by Denise VitolaAre there advantages that midsize PR agencies hold over larger firms? Denise Vitola seems to think so and outlines some reasons why.
Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics
October 12th, 2015 by PRNEWSWe asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
What Good Internal Communications Looks Like at Wells Fargo & Co.
October 12th, 2015 by OSCAR SURISEach year, we survey thousands of team members to gauge their satisfaction with internal communications.
PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth
October 12th, 2015 by PRNEWSThe killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.