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Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

Our contributor outlines some ways in which managing PR and managing finances are similar. These include setting goals, budgeting appropriately, taking risks and understanding compound interest.

New Ketner Group CEO Catherine Seeds highlights three lessons she learned from agency founder Jeff Ketner.

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

As new graduates enter the realm of public relations, both they and their new organizations face unique challenges and opportunities. We reached out to two communications professionals for their valuable insights and tips for this transition. Here’s what they had to say.

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.