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Our author provides four tips to building a successful public affairs campaign.

Our author argues that several recent polls hand Supreme Court defenders unexpected data that could become the foundation of a counter-narrative campaign. Here, he outlines PR principles that could help turn the tables.

The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

The fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

Our contributor outlines some ways in which managing PR and managing finances are similar. These include setting goals, budgeting appropriately, taking risks and understanding compound interest.