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Musk’s rebrand of Twitter embraces his eccentricity and opens new doors for an aging product. Others need a better PR strategy. Here are some best practices for those who aren’t Elon Musk.

Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive won’t work.

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.

Continuously developing your skills is a necessity–especially in the rapidly-changing world of communications. However, the cost of formal education and training programs can sometimes be a barrier. Fortunately, there’s a wealth of free resources available for communicators. 

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days. 

Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.

There is a real need to be more thoughtful about thought leadership. Here, our author discusses three things you can do to increase your position.