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Instagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.

What do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.

Kellogg Co. is between a rock and a hard place. On Nov. 29 the cereal giant announced it was pulling advertising from Breitbart, the right-wing news outlet that rocketed to wider recognition after its executive chair Steve Bannon was tapped for the position of senior counselor to president-elect Donald Trump.

It’s official: Snapchat has reached phenomenon status. Dunkin’ Donuts, in particular, was one of the earliest brands to start snapping. Melanie Cohn, social media marketing manager at Dunkin’ Brands, will be speaking on Snapchat content strategy at The Social Shake-Up, May 22-24, 2017 in Atlanta. She shares a few of Dunkin’s go-to Snapchat tactics.

Each December at its Winter Awards luncheon at the National Press Club in Washington, D.C., PR News inducts into its Hall of Fame PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play. They’ve poured much talent and many years into the PR discipline, teaching by example.

Have you ever wondered why some social media posts get tons of engagement, and some get so little? As part of her article in the PR News Writer’s Guidebook, Stephanie Wight, account executive at GYMR Public Relations, analyzed one specific post by the Alzheimer’s Prevention Initiative.

In the wake of Black Friday and Cyber Monday comes Giving Tuesday, a counterpunch to consumerism started in 2012 by the 92nd Street Y and the United Nations Foundation. People around the world are encouraged to donate to worthy causes, and some noteworthy names have been leading the charge

The PR News Snapchat Boot Camp, Dec. 7 in Washington, D.C., has been programmed to unlock the possibilities and features of the platform. One of the presenters, Katie Keating, program manager for social brand strategy at IBM, has provided us with some of her favorite Snapchat tips in advance.

As we prepare to celebrate Thanksgiving, the quintessential holiday of gratitude, it’s only appropriate to appreciate the facets of marketing that make great B2B companies visible and known to key demographics. So before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.

So you’ve snagged an influencer for your brand’s next campaign…Now what? According to John Walls, director of brand PR for luxury & lifestyle brands at Hilton Worldwide, maintaining good relations with influencers is more complex than one might think. Walls will be speaking as part of PR News’ Media Relations Conference on Dec. 8 in Washington, D.C. He shares four points to keep in mind as you begin to correspond with your next industry influencer.