Conquering Social Media Starts With Buy In From C-Level Executives

September 9th, 2013 by

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

Case Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans

September 9th, 2013 by

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.

Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal

September 9th, 2013 by

When the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times.

Noise Level No Excuse For Poor Pitching Skills

September 9th, 2013 by

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

How to Speak Your Stakeholder’s Language

September 6th, 2013 by

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

Chobani’s Crisis Communications Strategy: So Far, So Good

September 5th, 2013 by

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.

3 Questions PR Pros Should Ask Before Posting on Facebook

September 5th, 2013 by

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.

PR Lessons from the Lava Lamp’s 50-Year Run

September 4th, 2013 by

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.