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It’s hardly news that in today’s world consumers are pressed for time and so give communicators very little of it. All our needs are just a swipe or click away. With that expectation, consumers demand that everything from apps to news and even videos fit within just eight seconds to earn their full concentration. See how the San Diego Convention Center incorporated this need for speed into its communications strategy.

Our regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.

With the swirl of information inundating consumers sometimes important notices get lost. This can be a dilemma for communicators who often are charged with alerting the public about a product recall, an event that can do serious damage to a brand’s reputation. An expert in such matters, Michael Good provides brand communicators with tips for combatting product recall fatigue.

PR is changing so quickly that what students learn today in college may be outdated by the time they land their first job. Still, there are concepts that are unlikely to change despite this fast-moving industry, argues Edelman VP Amanda Sapp. Making sure you are authentic in your storytelling, speaking to audiences not at them and having passion for what you do will serve you well at the start of your career and during every stage that follows.

In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. Then the pool of full-time journalists… Continued

Brands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being whether it’s suitable for a particular brand or nonprofit organization. Tony Balasandiran, account supervisor for Flowers Communications Group and a speaker at PR News’ June 23 Digital How-To Conference in Chicago, shares some of the advice he offers clients that have yet to make the leap to influencer marketing.

Star Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.

Every brand commits social media mistakes, from skimping on audience research to waiting too long to respond to complaints. One gaffe that brands sometimes commit on social: focusing more on generating eye-catching content than on how audiences will likely interact with that content. Monitoring Instagram can be a particular challenge for brands seeking to stay on top of user trends. To help your brand better match its Instagram presence to audience behavior, chew on these five morsels of Instagram wisdom cooked up by protein bar company RXBAR.

Are you engaged at work? Gallup says nearly 70% of employees are disengaged. How to fix that? Employee engagement begins during the hiring process and, if done well, continues throughout the employee’s career, writes PAN Communications’ chief Phil Nardone. Constant communication is critical to employee engagement. And having the right management team can make or break engagement. In addition to tips about engagement, Nardone provides other takeaways to help make your company a top place to work.