Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.
Topics
How Brands Can Make the Most of Microtrends
April 11th, 2023 by Nicole GreenWith all the hype associated with microtrends, how much attention should brands be paying to these moments?
AP Style Update: Climate and Environment
April 11th, 2023 by Nicole SchumanIn this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.
American Egg Board Discusses Its PR Priorities, Including Current Egg Prices
April 10th, 2023 by Erika BradburyTo celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.
Explainer: What is Deinfluencing?
April 10th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s Arraignment
April 6th, 2023 by Nicole SchumanInstead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House.
Maximizing the Potential of User-Generated Content
April 6th, 2023 by Tai NicholsBy following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts
April 6th, 2023 by Nicole SchumanFrom a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.
How to Manage Brand Reputation in Light of AI-Fueled Misinformation
April 5th, 2023 by Dave FleetThe rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.
Why Owning Your Media is Critical in an Age of Uncertainty
April 5th, 2023 by John GuilfoilWith so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.