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Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

With all the hype associated with microtrends, how much attention should brands be paying to these moments?

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.

The rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.

With so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.