You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed… Continued
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Lessons for PR During Journalism’s Bad Week
November 1st, 2017 by Seth ArensteinIt’s been a bad stretch for journalism as several top-flight writers and editors have been brought down due to sexual harassment charges. As journalists and PR professionals are part of the same milieu, it’s an unhappy moment for communicators, too. Still, PR pros have jobs to do. There are several lessons they should take from the incidents of the past few weeks.
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5 Key Questions to Ask Before Creating Your Measurement Dashboard
November 1st, 2017 by Samantha WoodTherese Van Ryne, head of global PR and the global customer reference program at Zebra Technologies, shares five key questions that a PR or marketing pro needs to ask before setting up a dashboard that effectively evaluates your campaign performance or share of voice.
4 Key PR Trends to Watch in 2018
October 31st, 2017 by Steve GoldsteinI haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s… Continued
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4 Key PR Trends to Watch in 2018
October 31st, 2017 by Steve GoldsteinWith 2017 virtually in the rearview mirror I thought it would be good time to sit down over a couple of Cobb salads with Katie Creaser, SVP at agency Affect and a longtime friend of PR News, and talk about the trends that’ll have the greatest impact on PR practitioners next year. Here’s just one: Expect an acceleration of brand crises in news cycles, and for all brands to continue to lose control over the narrative in a crisis.
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Week 3 of #MeToo: Spacey and Halperin’s Contrasting Apologies Get Added to the Stack
October 30th, 2017 by Ian James WrightSpacey was accused of a forceful sexual advance by actor Anthony Rapp, who was 14 at the time. Halperin was accused by 12 women of sexual assault and harassment during his tenure as political director at ABC News. Their statements differ in some very important ways.
What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator
October 30th, 2017 by Diane SchwartzThat idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued
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What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator
October 30th, 2017 by Diane SchwartzThat idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki, one of a dozen powerhouse speakers at the Synergy Global Forum, a blockbuster event that inspired entrepreneurs and intrapreneurs to go big.
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You Don’t Have to Be a Data Scientist to Master Measurement
October 27th, 2017 by Samantha WoodPR measurement may seem like a huge undertaking and many PR pros might not consider themselves data scientists. But that doesn’t mean you can’t find meaningful correlations in your PR data. Take it from Katie Delahaye Paine, also known as The Measurement Queen, who has been a pioneer in the field for more than two decades.
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How GoDaddy is Building a Tribe of Brand Advocates
October 27th, 2017 by Sophie MaerowitzIt’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates?
Stacey DePolo, who manages social media and advocacy at domain and business services provider GoDaddy, considers that question often. She works daily to build GoDaddy’s community of brand advocates, which she defines as “a group of people who are passionate about a brand, product or cause that promotes their community either in person or online.”