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One person’s disaster can be another’s success. In the case of Thomas Cook’s fall, brands and organizations had a chance to help or hurt their reputations. Communicating and acting with compassion and care helped, of course. Taking advantage of the situation for excessive profits was bound to hurt, with communicators left to explain their brand’s seemingly predatory actions.

Admit it, we all know Girl Scout cookies. On the other hand, do we know the important role Girl Scouts play in encouraging young girls to become interested in science, math and technology? Do we appreciate the organization’s history? As the Boy Scouts rebrands and accepts girls in its ranks, the Girl Scouts must respond. Rebranding is the organization’s best way forward.

While Europe holds responsibility for the creation of GDPR regulations, ripple effects can be felt around the world. “The right to be forgotten” allows the public to request that a company remove content deemed as inaccurate or old. These requests can be based on varying levels of offense, and without strict regulation could wreak havoc on not only the free press, but the heartbeat of content configuration—the Google search.

Today’s Global Climate Strike includes the involvement of more than 7,000 brands, finding a kindred social responsibility with the upcoming generation. The event reveals a possible escalation within corporations to become more involved in promoting social good, and that’s getting noticed. We look at how brands are participating in the Global Climate Strike.

Earned media often is dismissed as time-consuming and old-fashioned. Yet amplifying earned media hits with a rabid fan base can be a highly effective PR tactic. Just ask the team at Schitt’s Creek. The comedy series from tiny Pop TV has ridden earned media to four Emmy nominations. Go get some free media.

To get you ready for PRNEWS’ Measurement Boot Camp next month in NY, we offer a preview of its luncheon session. Featured speakers will be Paine Publishing chief Katie Paine, Prudential VP, global communications/head of research and analytics Allyson Hugley and AMEC global MD Johna Burke. In a roundtable late last year, we asked this trio about the good and bad in communications measurement.

Despite what you might have heard, most journalists are not out to get you or your brand’s executives. On the other hand, just because content creators are nice people, doesn’t mean you shouldn’t be prepared for an interview. Veteran PR pro and former journalist Arthur Solomon offers tips PR pros can use to ensure that interviews go smoothly.

With tonight’s Platinum PR Awards, PRNEWS’ most prestigious honors, we revisit a 2017 Platinum Hall of Fame inductee, Let’s Win! Pancreatic Cancer. Finn Partners’ Gil Bashe and John Bianchi write that Let’s Win! continues to do great work, though pancreatic cancer is spreading fast. A massive effort is needed to tame this scourge.

Organizations may work in a multitude of industries and locales, but all have something in common in a world where competition is on the rise: a growing need to put themselves in front of and promote themselves to rapidly changing client bases. From a social media standpoint, all face a pressing demand to redefine the shape of communications and outreach efforts to better meet these audiences’ changing interests and methods of interacting with an increasingly connected and social world.

It’s one of the dirty little secrets of PR: Internal communications is vital to the smooth operation of a company, yet it’s often the last to be given consideration. Early fall is a perfect time to shine up your internal communications efforts.