More Than 50% Say Poor Tools Lead to Measurement Woes, 44% Blame Budgets

Our monthly roundup of data-related items begins with a 500-person survey about PR measurement. While it's said to be common knowledge that the amount of data is overwhelming communicators, this didn't rate very high in the survey. Next, a FleishmanHillard report shows consumers don't expect companies to take stands on every issue. Last, a survey debunks the notion that coverage of the 2020 elections will make it impossible for companies to tell their stories on TV.