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Healthcare is without a doubt one of the most impactful, polarizing and challenging spaces in which to work in PR. And being a woman in any industry is also a challenge. At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.

You want to get this social influencer thing down. We all do. But not everyone can get George Clooney to push their wares, like Nespresso did. Still, you’ve got good products and you need to get the word out. So how do you choose the ideal influencer? And more importantly, how can you tell if your choice was the right one?

Whether or not Alexa or Siri are your best girlfriends, public relations practitioners should research and explore the extent to which their organizations use AI and its performance. According to the Marketing Artificial Intelligence Institute: “AI is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.” While AI may seem smart enough to set and forget, responsible pr pros should lean in to the learning, advantages and possible disadvantages the tools may provide.

Today is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota. Some Amazon staff are upset with working conditions and employment policies. Amazon has not publicly responded—and what happens next is an important case study in handling an internal comms crisis.

The “brand newsroom” is a concept that’s here to stay, with several large brands including Marriott and General Electric earning plaudits as successful early adopters. Hype surrounding brand newsrooms has reached a crescendo, but small and mid-size brands need not be concerned that they rival the reporting power of the New York Times to survive. Let’s take a look at what these two entities really are and how traditional newsrooms actually inform the brand content creation process.

Communicating brand content, in all its shapes and sizes, is a people business. PR and the messaging you are creating is anchored in how to reach, attract, inform, educate, often sway—and most importantly, influence—people. Is your brand making a human connection?  If so, how deep?  What’s your secret sauce or your go-to method to humanize your brand, draw meaningful connections, and land squarely on the map of authenticity?

While celebrity and fan support never hurts when fighting for a cause, the U.S. Women’s Soccer Team appearances inspired real media coverage. The publicity also sparked motion toward possible change in a lawsuit filed by the team against the U.S. Soccer Federation over gender discrimination. Moving the needle at a highly-publicized national level could also ignite change regarding pay for all industries, including the ever-present public relations gender wage gap.

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance… Continued

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance without any necessity for proddi…

Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.