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We asked Infinite Global’s global COO Isabel Podda and VP Sophie Cikovsky to discuss the importance of mental health awareness in PR as communicators return to the office. Since PR traditionally is in the top 10 of most-stressful occupations, mental health awareness is critical. It’s more so in the wake of the COVID-19 pandemic.

John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication

This case study on Trader Joe’s shows how quickly organizations, even those with very good reputations, can find themselves in a PR mess, particularly when leadership seems out of touch with stakeholders and the forces of social media and public opinion become involved

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

Earth Day may have come and gone, but businesses like Pandora and Eleven Madison Park are taking what used to be a once-a-year acknowledgement and committing to sustainability in their day-to-day activities. 

New York City Mayor Bill de Blasio says a recent $200 million investment in building improvements—as well as the fact that 180,000 city workers are fully vaccinated—will keep workers safe. City employees are not convinced. Carefully crafting return-to-work messages is something the Mayor and corporate leaders are facing.

Marketing and communication professionals gathered virtually Tuesday to celebrate the winners and honorable mentions for the PRNEWS CSR & Diversity Awards, which mark excellence across people, teams and campaigns. Here are this year’s winners.

It’s a small irony that a week beginning with a bogus story about VP Kamala Harris’s children’s book ends Friday (April 30) with the celebration of Honesty Day. It’s a holiday that every PR pro should circle on the calendar as honesty is the currency of the profession.

There are few issues more important to organizations than disinformation, cyber crime, breaches and hacks. Communicators can contribute to the fight against these scourges by keeping one thing in mind: Know your audience. With that knowledge, it’s easier to spot aberrant behavior, which may indicate a disinformation effort.

While some executives believe banning political discussion can protect workers and create a more productive environment, employees and consumers may disagree.