Topics

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

Coyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

Communicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

The need for ethical guidelines is more crucial than ever, no matter the profession.

Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises.