Stories by Sinead Norenius-Raniere

A young male Caucasian character ovewhelmed with online notifications, messages, calls, emails, social media reactions, and other digital activities

Navigating Influencer Fatigue

October 2nd, 2023 by

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.