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Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

This month’s question stems from a scenario we heard about recently. A crisis communicator entered a potential crisis situation. The crisis pro didn’t know the company. He discovered it lacked a crisis communication plan. In addition, it did not have PR pros or media relations personnel on staff.

We provide a book review of Evan Nierman’s new book., which contains mostly standard crisis advice, though the novelty is whom he’s attempting to reach and how his insights are presented. This book’s main beneficiaries are owners of small businesses, with limited or no background in PR or media relations.

Netflix is in a prolonged internal-turned-external communications crisis following controversy over comedian Dave Chappelle’s latest comedy special, “The Closer.” In it, the comedian doubled down on dismissive remarks he has made about the transgender community.

This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.

The PRNEWS team has announced the 2021 Platinum PR Awards finalists.Come raise a glass as we celebrate the industry’s top PR and communication campaigns, teams, people and agencies,  at an online gala November 16. 

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.

President Biden’s vaccine mandate may be finalized next week. To get ready, corporate PR pros should establish regular, transparent communication now.