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How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

In this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.

In this dialogue we look at the initial moments of a crisis, when communicators and companies decide, ‘Are we in a crisis? Should we react? When? How?’ Our dialoguers are TV-reporters-turned-crisis-pros Scott Sayres, Honeywell’s director, global corporate communications, crisis, reputation and issues management, and T.J. Winick, SVP, Solomon, McCown & Cence.

The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

We often forget what the letter R in PR entails. ‘PR is a relationship business’ flows off the tongue so smoothly we sometimes fail to think about the phrase’s meaning. In this post timed for Pride Month, UNC assistant professor Joseph Czabovsky discusses how the importance of relationships was cemented in his memory.

While the response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with her explanation.

PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD. Harvey discussed GLAAD’s latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg’s and others.