The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.
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PR Roundup: WeWork’s Pending Bankruptcy, News Interest Wanes, FTX Founder Testifies
November 2nd, 2023 by Nicole SchumanIn this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news.
Is it Time to Leave X? Social Media Strategies for a Potential Exit
November 2nd, 2023 by Emma ClineMany brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).
The PR Industry’s PR Problem
October 31st, 2023 by Amanda ProsciaPR work is under-leveraged and under-valued because it’s so widely misunderstood.
Helping PR Teams to Safely Surf the Generative AI Wave
October 30th, 2023 by James HollandWhile AI promises productivity gains, we can’t forget about quality control.
How to Tell Stories Through Images—and by Embracing AI
October 27th, 2023 by Curtis SparrerSometimes all it takes is the right image to become an integral part of a successful PR campaign.
PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.
Explainer: How to Use Oxford Commas, per AP Style
October 25th, 2023 by Drew AlbeeHowever, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?
Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon
October 23rd, 2023 by Austin AdamsBeyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course.
How to Foster a Culture of Authentic Internal Communicators
October 20th, 2023 by Anna Stallman and Jeremiah ShirkWhat if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?