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Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions… Continued

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued