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The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing… Continued

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of… Continued

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play.… Continued

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with… Continued

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background,… Continued

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly… Continued

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued