Topics

YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes

March 21st, 2008 by

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Companies Prepare to Share Climate Strategies at Conference

March 17th, 2008 by

Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability… Continued

Companies Need to Invest in "Green" Before Talking Green, Says Survey

March 10th, 2008 by

EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third… Continued

Charting The Industry: A New Era of Talent Management?

March 10th, 2008 by

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued

New Study Shows Global CEO Turnover Increase in Last Year

March 4th, 2008 by

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued

Toys for Tots launches Literacy Initiative

March 4th, 2008 by

After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer… Continued

Charting the Industry: Digital Survey Results Reveal Insecurity

March 3rd, 2008 by

PR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results.… Continued

Calling All Broadcasters

February 29th, 2008 by

In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management… Continued

Measurement Pulse

February 26th, 2008 by

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued

Wooing Gen Y: Recruiting/Retaining  Recent Grads Isn’t Child’s Play

February 26th, 2008 by

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued