"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued
Topics
Show Me the (Mobile) Money
April 21st, 2008 by Amy NovakJust when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want… Continued
Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions
April 21st, 2008 by Iris DorbianLast week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued
Technology 101
April 21st, 2008 by PRNEWSPR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued
Internal CEOs Win Popularity Contest
April 21st, 2008 by PRNEWSWhen it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued
Social Network Aggregation: Bringing People Together
April 18th, 2008 by PRNEWSPaul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch… Continued
Rules for Successful Crisis Communications
April 17th, 2008 by Iris DorbianSuccessful communication, especially in a crisis, requires… • Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); • Verifying information and findings and acknowledging… Continued
Being Green is Important to Consumers, says New Study
April 16th, 2008 by Iris DorbianAccording to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While… Continued
Google & Yahoo Partnership: Trustworthy?
April 15th, 2008 by PRNEWSIn an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued
Facebook: Will it Pay to Stay on Top?
April 9th, 2008 by PRNEWSOver the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued