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Mobile Internet Extends Reach of Sites by 13%

May 1st, 2008 by

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended… Continued

Five Simples Rules for Handling the Press When in Crisis Mode

April 29th, 2008 by

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued

Report Claims Technology Empowers Journalists, Not Replaces Them

April 29th, 2008 by

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued

Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

April 28th, 2008 by

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued

Too Many Missing Links?

April 25th, 2008 by

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the… Continued

Mitigating Confusion Caused by Unofficial Spokespersons

April 23rd, 2008 by

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what… Continued

Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions

April 21st, 2008 by

Last week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued

Technology 101

April 21st, 2008 by

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued

Internal CEOs Win Popularity Contest

April 21st, 2008 by

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued

CEOs Are In The Dark When It Comes To Corporate Health

April 21st, 2008 by

There’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards… Continued