The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended… Continued
Topics
Five Simples Rules for Handling the Press When in Crisis Mode
April 29th, 2008 by Iris DorbianImagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued
Report Claims Technology Empowers Journalists, Not Replaces Them
April 29th, 2008 by PRNEWSA new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on… Continued
Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships
April 28th, 2008 by Iris DorbianBuilding beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued
Too Many Missing Links?
April 25th, 2008 by PRNEWSIn the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the… Continued
Mitigating Confusion Caused by Unofficial Spokespersons
April 23rd, 2008 by Merni FitzgeraldConfusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment. With the stove piping of responsibilities, most staff has little idea what… Continued
Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions
April 21st, 2008 by Iris DorbianLast week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued
Technology 101
April 21st, 2008 by PRNEWSPR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued
Internal CEOs Win Popularity Contest
April 21st, 2008 by PRNEWSWhen it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s… Continued
CEOs Are In The Dark When It Comes To Corporate Health
April 21st, 2008 by PRNEWSThere’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards… Continued