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The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued

When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to… Continued

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their… Continued

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn’t broken through the measurement front–yet. The survey, which… Continued

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies… Continued

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle.… Continued