Topics

 Podcasting Still Waiting in the Wings

September 15th, 2008 by

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley… Continued

Three Ways to Grow Your Green Business

September 15th, 2008 by

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued

Exploring CSR in China: Its History and Current Trends

September 15th, 2008 by

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to… Continued

Armstrong, Brangelina Top List of Most Influential A-List Celebs

September 10th, 2008 by

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued

Adding ‘Environmental’ to Your Corporate Responsibility Efforts

September 10th, 2008 by

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued

Courting Media for your Green News

September 10th, 2008 by

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals… Continued

The Case for Virtual Agencies

September 9th, 2008 by

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed… Continued

CSR: Not So Global A Movement After All

September 8th, 2008 by

The CSR movement, or at least the hard-core activists who are its loudest voice, seem to have been on a mission to save the world one step at a time. Problem is, they seem to… Continued

The Revolution in Global Public Health

September 8th, 2008 by

The world of global public health has changed dramatically in the past decade. For long-time practitioners and advocates, the field is almost unrecognizable. Consider: in the years 1990 to 1992 only 10 articles in The… Continued

How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.

September 8th, 2008 by

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found… Continued