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To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued

Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are… Continued

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked.… Continued

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more… Continued