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A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically… Continued

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The… Continued

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals… Continued

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is… Continued

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued

Outputs: What is said, quantified by analyzing content based on:

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving… Continued

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications… Continued