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Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s… Continued

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they… Continued

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put… Continued

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk… Continued

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

In the past, a few watchdogs may have kept close tabs on an organization; today that number has skyrocketed, with social networks monitoring, discussing and questioning the motives of deep-pocket companies that claim to be… Continued