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By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when… Continued

Following are effective best practices for nonprofit pros seeking to execute a media relations initiative.

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued