According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green… Continued
Topics
Web Access Vital to Journalists
June 8th, 2009 by PRNEWSThe results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’… Continued
For Business Crises, Bad Press Doesn’t Fit the Crime
June 8th, 2009 by PRNEWSAccording to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the… Continued
Join the Rest of the Company: Automate PR and Share
June 8th, 2009 by Chris JohnsonPublic Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued
Give them Sustainability without Compromise
June 8th, 2009 by PRNEWSSustainability sounded good when money was flowing in. But now that the economy is broken, business sustainability is taking a back seat to business survival. However, now more than ever, this is a time to… Continued
As the Economy’s Value Falls, Communications Execs’ Stocks Rise
June 4th, 2009 by PRNEWSAll this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued
Public Blames Media Partially for Being Blindsided by the Recession
June 3rd, 2009 by PRNEWSAccording to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the… Continued
New Study: Companies Failing To Report Climate Change Impact
June 3rd, 2009 by PRNEWSClimate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today… Continued
Despite the Recession, Execs Say CSR is Important
June 2nd, 2009 by PRNEWSAccording to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224… Continued
Ten Ways to Deal with the Media in a Crisis
June 1st, 2009 by PRNEWSFor any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of… Continued