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Twitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one… Continued

In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies).… Continued

The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media platforms has only enhanced these traits, as it facilitates interactivity via the very medium in which this audiences “plays” every day.

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers… Continued

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about… Continued

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the… Continued

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This… Continued

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media,… Continued