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You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.

How going green can reap positive benefits for your bottom line.

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients?

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace.

Best practices for writing and targeting that time-hallowed news offering—the press release

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.