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The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole.

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news… Continued

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued