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On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any… Continued

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting… Continued

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is… Continued

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued

Financial Metrics: Revenue generated (direct and indirect, i.e. client retention or pass-through revenue gained through bundled services) minus operational costs. Operational Metrics: Fully burdened costs of community operations including technology, development, content acquisition and staffing.… Continued

There are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste… Continued

Every so often, I stumble across an article attempting to psychoanalyze reporter’s styles. Some writers talk about machine gunners—reporters who fire one question after another after another. Others believe reporters follow specific patterns. Just last… Continued

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued