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Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a… Continued

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message:… Continued

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the… Continued

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business… Continued

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green… Continued