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Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued