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Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape:

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

Why being charitable can be a big boost to your company’s bottom line.

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions.

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued