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The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

Following are key best practices to setting up an effective media measurement program:

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.

Why being charitable can be a big boost to your company’s bottom line.

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this… Continued

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."