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2011 CSR Awards: CSR Executive of the Year

March 8th, 2011 by

Winner: Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International Under Tom Buckmaster’s watch, Honeywell Hometown Solutions has become a leader among agencies nationwide in the CSR space. Buckmaster focuses Honeywell’s community outreach and philanthropic efforts on… Continued

2011 CSR Awards: Philanthropy Communications

March 8th, 2011 by

To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR.

CSR Awards: Corporate/Community Partnership

March 8th, 2011 by

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.

2011 CSR Awards: Nonprofit/Corporate Partnership

March 8th, 2011 by

Winner: Bridgestone & Meals on Wheels – Together, Let’s Drive Away Senior Hunger Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face… Continued

2011 CSR Awards: Community Affairs

March 8th, 2011 by

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.

2011 CSR Awards: Media Relations

March 8th, 2011 by

During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation.

2011 CSR Awards: Cause Branding

March 8th, 2011 by

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

PR News Honors Winners of Legal PR Awards

March 7th, 2011 by

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

Three Green Building Blocks: C-Suite Buy-In, Training, Employee Enthusiasm

March 7th, 2011 by

As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs.

Setting PR Objectives: Forget About Complexities and Dive Right In

March 7th, 2011 by

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.