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While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.

Hilton Hotels & Resorts/Covalent Logic – Hilton Global Media Center The creation of Hilton Worldwide, the result of a Hilton International/Hilton Hotels Corp. merger, spurred the need for a more international 24/7 news site. Hilton… Continued

Winner: Weber Shandwick – 2010 Census Issues Management Program Ensures a Complete Count The U.S. Census Bureau had one goal as it geared up for its nationwide polling in 2010: achieve a high return rate on… Continued

Winner: M&P Food Communications – Dreamfields Pasta Presents: Diabetes 1.0 LIVE! M&P sought to strengthen Dreamfields’ reputation with consumers as the diabetes-friendly pasta by fortifying and expanding relationships with health care professionals and certified diabetes educators.… Continued

Winner: Discovery Communications – Discover Your Impact Day The stated goal was to “discover your impact,” and what an impact it was. In celebration of its 25th anniversary in June 2010, Discovery Communications embarked on a… Continued

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story,… Continued