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Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.