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Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.