In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
Topics
PR Agencies Report 2011 Revenues to Top 2010 Figures
January 23rd, 2012 by PRNEWSAgencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
Top 10 Most Reputable Companies-With a Twist
January 20th, 2012 by Scott Van CampFor nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online…
Opportunities Abound for Brands With Facebook’s Open Graph
January 20th, 2012 by Sahil PatelThe 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.
What PR Can Do to Earn a Seat at the Senior Management Table
January 20th, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.
What PR Can Do to Earn a Seat at the Senior Management Table
January 20th, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.
Majority of Companies Dedicate 1-3 People to Social Media
January 20th, 2012 by PRNEWSFor most organizations, social media efforts are handled by three or less people.
Majority of Companies Dedicate 1-3 People to Social Media
January 20th, 2012 by PRNEWSFor most organizations, social media efforts are handled by three or less people.
Paula Deen and the Odor of Inauthenticity
January 19th, 2012 by Steve GoldsteinFood Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contr…
Seven Tips for Making Employees Brand Champions on Social Media
January 19th, 2012 by Marla BaceClearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.