In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
Topics
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
PR Agencies Report 2011 Revenues to Top 2010 Figures
January 23rd, 2012 by PRNEWSAgencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
Charting the Industry: Bad Rep Makes Consumers Think Twice
January 23rd, 2012 by Scott Van CampA Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
Charting the Industry: Bad Rep Makes Consumers Think Twice
January 23rd, 2012 by Scott Van CampA Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.