I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued
Media Relations
PR News Announces 2014 Platinum PR Awards Finalists
August 14th, 2014 by Steve GoldsteinWinners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.
PR Insider: How to Reach Reporters Outside the Newsroom
August 11th, 2014 by Adam MyrickWhen pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Case Study: CITGO Kindle Program Helps Kids Turn the Page
August 11th, 2014 by PRNEWSTo encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).
How To Rethink Traditional PR Channels
August 11th, 2014 by Ned BarnettGiving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.
3 Tips for Writing a Catchy Lede
August 8th, 2014 by Steve GoldsteinBeth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Media Consolidation Creates New Opportunities for PR Pros
August 4th, 2014 by PRNEWSAs the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Using Media Elements to Rebrand Environmental Group
July 28th, 2014 by PRNEWSWhile the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.