Media Relations

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.

Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets.

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had… Continued

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.