In 2013, at age 27, Julia Ehrenfeld became Vice President of Media Relations at Bank of America. To put the magnitude of her role into context, the company employs 270,000 people worldwide, among which just 25 are responsible for media relations.
Furthermore, the company is made up of eight lines of business. Ehrenfeld leads many of the highest profile media initiatives for two of the eight business lines, specifically Merrill Lynch and U.S. Trust, which represent $2.5 trillion in client assets and make the company the largest wealth manager in the U.S.
Today, Ehrenfeld is excelling at the Fortune 50 company. She quickly earned the trust and praise of its senior-most executives through her calm, confident demeanor, her ability to influence the media, and a proven track record of success – which includes promoting new products, services and partnerships, as well as several high profile studies on such topics as retirement, family, health, saving, investing, and philanthropy.
In two years, she has been responsible for hundreds of media placements with WSJ, New York Times, USA Today, Forbes, Barron’s, PBS, Reuters, and many others, in addition to coordinating weekly broadcast appearances for Merrill Lynch and U.S. Trust’s Presidents and Chief Investment Officers on CNBC, Bloomberg TV and Fox Business. Her coverage has been directly linked to tens of millions of dollars in new business. She is also responsible for the strategic use of social media for both businesses.