PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
Media Relations
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy
November 2nd, 2015 by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/CWhen launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark RenfreeKaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
6 Steps to Creating Compelling Video Content for Your Brand
October 30th, 2015 by Richard BrownellHere are some thoughts to consider when starting a video project from scratch.
How to Get Media Attention During an Active News Cycle
October 28th, 2015 by Andrew Blum, AJB CommunicationsIt’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.
4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame
October 27th, 2015 by Mark RenfreeIn the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
How to Write for PR with Inspiration from Literature
October 26th, 2015 by Ian James WrightStop writing boring material. Instead, embark on a grand adventure and take the reader along with you.