The moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued
Media Relations
Media Relations Lessons From the Supreme Court’s Obamacare Ruling
July 1st, 2015 by Theresa MasnikLast week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.
Donald Trump: The Great Communicator?
June 30th, 2015 by Brian GreeneLove him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.
Writer, Teach Thyself
June 29th, 2015 by Steve GoldsteinWrite exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]
Writer, Teach Thyself
June 29th, 2015 by Steve GoldsteinWrite exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially… Continued
How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter
June 29th, 2015 by PRNEWSThe 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.
Supreme Decisions: 7 Guidelines for Brands Joining National Conversations
June 26th, 2015 by Steve GoldsteinIt’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.
How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag
June 24th, 2015 by Brian GreeneMerchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.
Who Media Trained Brian Williams?
June 23rd, 2015 by Andrew D. GilmanBrian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.
Building Successful Media Partnerships for Your Brand
June 19th, 2015 by Jennifer RisiIn an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.