Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.
Media Relations
Casey Anthony Jurors Offered Opportunity to ‘PR Up’
July 8th, 2011 by PRNEWSIn the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
News Corp.: Too Big to Have a Crisis Plan?
July 6th, 2011 by PRNEWSAllegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Avoid the ‘Audience of One’ Content Creation Pitfall
June 30th, 2011 by Martin JonesMartin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSBottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSThe Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Earned and Paid Media Make Beautiful Branding Music
June 27th, 2011 by PRNEWSCombining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Charting the Industry: Online Incivility Tunes Site Visitors Out
June 27th, 2011 by PRNEWSIncivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.
Five Metrics to Help Measure the Effectiveness of Media Coverage
June 27th, 2011 by Bill BradleyTo gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Master the Media Interview and Avoid Lasting Blunders
June 23rd, 2011 by Jeanne WolfMedia coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.