Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.
Media Relations
2012 CSR Awards: Recycling
April 17th, 2012 by PRNEWSCo-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued
2012 CSR Awards: Media Relations
April 17th, 2012 by Sahil PatelNASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.
2012 CSR Awards: Media Relations
April 17th, 2012 by Sahil PatelNASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.
2012 CSR Awards: Green PR Campaign
April 17th, 2012 by PRNEWSWinner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year
April 16th, 2012 by Linda RomanelloYear in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach
April 9th, 2012 by Bill MiltenbergTeaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.