Media Relations

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.